Michael Italiano - F1 Performance Coach | Website
Michael is the performance coach to Mclaren F1 driver Daniel Ricciardo (and has been for the last 5 years) and when we were given the opportunity to work with Michael on creating his new brand identity and website we jumped at the chance! His site is now a full online fitness platform working across all devices to give users all the fitness support and guidance they could need.
At the core of the site are Michael's detailed fitness programs; designed for all levels from total beginner to performance athletes. Each exercise features detailed instructions on how to perform it safely and effectively and users can log into their accounts and track their progress using whichever device they have to hand whether at home or the gym. Because it's all online, each device is always in sync with your progress so you can train from anywhere.
Attention to detail | Commissioned photoshoot for category headers.
To maintain consistency, Biketreks provided us with key bikes from their different categories of Road, Mountain Bike, Electric and Hybrid so we could photograph each in our studio. This attention to detail is all part of the service and something both Biketreks and ourselves pride ourselves on. By shooting each bike in the studio we created lots more content for use across the site and on social media.
Photography | Studio shots for bike details and social media
While shooting the main category images we made the most of our studio and lighting set up to shoot a series of detail and abstract shots of the bikes in all their glory. Shooting them against the dark backdrop with subtle lighting creates glimpses of the beautiful finish and details of these high end machines, the shots themselves can go on to be used across advertising, social media and of-course throughout the website.