Homeground Café | Branding
Homeground Coffee + Kitchen are ‘Bringing brunch & speciality coffees to the fine folk of the Lake District’. The café is based in Windermere - the heart of the Lakes. This, combined with the fact they make everything in-house (even their own jams!) with locally sourced ingredients, means their first year of business has been a roaring success. Such lovely people too.
Homeground owners Jane & Richard wanted to build a strong online presence through social media, so creating an icon as part of the branding was imperative. The icon is widely used across many channels, and combines all things important to Homeground - the nearby mountains, a coffee bean and a water droplet, which together symbolise the surrounding Lake District and of-course; their quality coffee. The icon ties all these elements together, and when fused with the strong colour palette and typeface, creates the Homeground brand.
Shop Front Signage