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Bikemad | Branding & social media campaign

A bit of whirlwind project this one. We were asked to produce a brand for 'bikemad' within 24 hours as it was to be included in a short teaser film (see below) that would be shown at the Kendal Mountain Film Festival at the Santa Cruz Bike Session. We sat with the client and the film editor and animator and with half an hour we had some scribbled plans on the table. We then set to work creating the brand to supply to the guys at Morph Studio. Whilst the film was being put together we started up the social media machine teasing the project to the world.

Stills from the film

Teaser Film  |  Shown at Kendal Mountain Film Festival