September 26, 2016 - Comments Off on Cumbria Tourism launches major campaign with Cactus Creative
Cumbria Tourism launches major campaign
to attract winter visitors
Cumbria Tourism is unveiling plans for a major marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination during the traditionally quieter winter months.
Cumbria Tourism will launch the new five-month campaign on 1 November 2016, running through until the end of March 2017. The aim is to showcase the wide range of events and attractions people can enjoy throughout the winter, by sharing content, images and itineraries to inspire staycations and drum home the message that visitors are welcome at any time of year.
Cumbria Tourism is working with Cactus Creative on the visuals, building on the success of its AWARD WINNING #theplacetobe campaign which has been promoting the Lake District, Cumbria, nationally and internationally.
Ian Stephens, Managing Director of Cumbria Tourism, says, “Unlike many other UK destinations, the Lake District Cumbria has a plentiful supply of popular events and places to visit regardless of the changing seasons. There is no doubt last winter was a challenging time for our £2.62 billion tourism sector, but we are finalising this campaign on behalf of our 2,500 tourism members to showcase Cumbria’s destinations on the national stage and help make the most of the current trend for staycations.”
Further details about Cumbria Tourism’s winter marketing campaign will be announced in the coming weeks.
Published by: Andy Smith in Standard