Archives for May 2017

May 10, 2017 - Comments Off on Cumbria Tourism Winter campaign snowballs

Cumbria Tourism Winter campaign snowballs

Launched in November 2016, our Winter Campaign for CT designed to give an extra boost throughout the Winter season has proved a huge success.

In just five months, the campaign to showcase the Lake District, Cumbria as an all-year-round destination had a staggering reach of over 25 million, a fantastic success for Cumbria Tourism's first Winter Campaign undertaken without public funding.

It is great also to see so many of CT's members using #theplacetobe and making the most of #theplacetobe campaign imagery within their own eNewsletters and on social media.

Following this success, CT will look to embark on a new campaign for 2017.