Launched in November 2016, our Winter Campaign for CT designed to give an extra boost throughout the Winter season has proved a huge success.
In just five months, the campaign to showcase the Lake District, Cumbria as an all-year-round destination had a staggering reach of over 25 million, a fantastic success for Cumbria Tourism's first Winter Campaign undertaken without public funding.
It is great also to see so many of CT's members using #theplacetobe and making the most of #theplacetobe campaign imagery within their own eNewsletters and on social media.
Following this success, CT will look to embark on a new campaign for 2017.
Published by: Andy Smith in Standard