May 10, 2017 - No Comments!

Cumbria Tourism Winter campaign snowballs

Launched in November 2016, our Winter Campaign for CT designed to give an extra boost throughout the Winter season has proved a huge success.

In just five months, the campaign to showcase the Lake District, Cumbria as an all-year-round destination had a staggering reach of over 25 million, a fantastic success for Cumbria Tourism's first Winter Campaign undertaken without public funding.

It is great also to see so many of CT's members using #theplacetobe and making the most of #theplacetobe campaign imagery within their own eNewsletters and on social media.

Following this success, CT will look to embark on a new campaign for 2017.

Published by: Andy Smith in Standard

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