Bridie McEntegart approached us to brand her new range of ski and snowboard gloves earlier this year. Bridie and our Director Andy Smith go back many years to the Europa Sport, Kendal days in the late 80s. There Bridie cut her teeth designing & producing accessories for emerging brands like Ami Chaud & Fives.
The brief was simple - aim at the higher end of the market and also include a recognisable symbol that could be removed from the type and used as an accent on the accessories.
Our client Chapman bags commissioned us to shoot their new 2016 range for their e-commerce site. Of course, we kept it local and made use of Ben Barden's photographic studio, just around the corner from us in the Factory. We then commissioned photographer, Ian Wood, who is also based here. This is a great example of the collaborations that are now taking place at The Factory, Kendal.
We are delighted to announce that our work for Cumbria Tourism has won the Best Social/Digital campaign by a DMO or Tourist Board at the Social Travel Britain Awards.
Recognising the best social media campaigns in British tourism, the new awards specifically look at the best use of social media and online video content in marketing campaigns to encourage greater enjoyment and engagement with the British Isles.
The judges said “Cumbria’s involvement of local businesses in its social media marketing was innovative and a blueprint for what tourist boards should be doing in a world where marketing budgets are tight. Cumbria Tourism is a worthy winner of this inaugural award.”
Look out for this year's continuation of the #theplacetobe campaign.
Pick up a copy of this month's Singletrack Mountain Bike Magazine and you'll see Director, Andy Smith & New Media Director, Joe Lethbridge riding the Coffin Trail in the Lake District. All shot by MTB snapper Pete Scullion.
When Levison Wood arrived at the Craghoppers HQ in Trafford Park, Manchester to catch up with the clothing design team, we were there to capture his every move. The Craghoppers marketing team had asked to create a short web film for them. Shot by Andrew Lawrence of Mount Creative and edited in-house at Cactus Creative.
Levinson Wood, for those that haven't come across him, is a best selling author, explorer & photographer. He has covered stories and events around the word and now appears regularly on our TVs with his epic long distance walking documentaries. And a very nice chap to boot.
Cycle clothing has come a long way and it's not every day you're asked to help create a new clothing brand. This project was right up our street (and trail).
First we had to brainstorm a name, Evolo was chosen from a comprehensive list. This Latin word means 'to escape'. This then gave us our strapline - ride to escape.
Next, the logo itself, we needed to develop something that would work equally as well for both road cycling & mountain biking. It also had to look good on the clothing itself, that's a given.
Finally, we were asked to help create the MTB clothing range, something new to us but if it's a creative process then we're happy to oblige. Being riders ourselves meant we knew exactly what's needed - the materials, the cut and the colours.
Another recent win as Cactus Creative breeze through a 4 way campaign pitch. Cactus will be creating campaigns for the Cumberland Building Society & Estate Agents that will appear in the windows of each branch, online & outdoor. The first concepts begin to roll out...
Gone are the days of boring cycle training sessions.
This is a new kind of cycling training studio and owner, Paul Vousden, asked us for a new logo design.
The Mapdec studio will feature 10 Tacx Neo, 2 Wahoo Kickr and 1 CompuTrainer. This selection covers all wheel and axle sizes and the CompuTrainer allows them to further analyse a person's pedal stroke in one to one coaching sessions.
This is a very exciting new project and we know it will be a huge success. A training studio that allows you to ride your own bike, and gives you all the data you can possibly imagine, how can it fail?
So onto the logo design - Paul wanted something industrial, and reflective of Kendal's heritage. The green top to the capital M represents their Map Board beginnings, and a subtle hint at 'raising the bar'. Green is the colour of energy, life, nature, harmony and ambition, so it became a natural choice. Plus it is Paul's favourite colour.
The new Mapdec Studio opened officially on the 28th September 2016 and we were there for the first ever session of 'Sufferfest'.
Cumbria Tourism is unveiling plans for a major marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination during the traditionally quieter winter months.
Cumbria Tourism will launch the new five-month campaign on 1 November 2016, running through until the end of March 2017. The aim is to showcase the wide range of events and attractions people can enjoy throughout the winter, by sharing content, images and itineraries to inspire staycations and drum home the message that visitors are welcome at any time of year.
Cumbria Tourism is working with Cactus Creative on the visuals, building on the success of its AWARD WINNING #theplacetobe campaign which has been promoting the Lake District, Cumbria, nationally and internationally.
Ian Stephens, Managing Director of Cumbria Tourism, says, “Unlike many other UK destinations, the Lake District Cumbria has a plentiful supply of popular events and places to visit regardless of the changing seasons. There is no doubt last winter was a challenging time for our £2.62 billion tourism sector, but we are finalising this campaign on behalf of our 2,500 tourism members to showcase Cumbria’s destinations on the national stage and help make the most of the current trend for staycations.”
Further details about Cumbria Tourism’s winter marketing campaign will be announced in the coming weeks.
Lakes Cycles is a new bike shop opening soon in Kendal run by Singletrack Distribution. Mark Simpson, Director of Singletrack asked us to create a brand and website for his new venture. We gladly obliged. Well, it's our passion... www.lakes-cycles.com